Meet Shelby, the 17-year-old from Jacksonville, Florida who owns a company that makes customizable, interchangeable jewelry. She sells these designs at her family's boutique, Yourself Expression, where she also helps select other items for sale. Read more from our interview with her to see how she made her idea and passion for jewelry a reality.
WHAT ARE SOME OF YOUR HOBBIES?
I love to read and research travel destinations I want to visit someday. I also work a lot and play soccer.
WHAT IS YOUR ULTIMATE DREAM JOB?
I want to work in the entertainment/fashion industry.
DESCRIBE YOUR IDEA OR PROJECT THAT YOU ARE WORKING ON. HOW DID YOU COME UP WITH IT?
I own a company that makes interchangeable jewelry so that YOU can create what you love to wear or are passionate about. I didn't invent the interchangeable jewelry, but did expand and grow the idea. I was playing with boots and made interchangeable bows to have the same pair match everything I wore.
WHAT CHALLENGES HAVE YOU FACED SO FAR AND HOW HAVE YOU OVERCOME THEM?
My age puts me in a kid category when I actually make things for women, and companies have a tendency to brush my collection aside since it is run by a teenager.
WHAT ARE SOME GOOD THINGS THAT HAVE HAPPENED SINCE YOU STARTED YOUR IDEA?
So many things have happened in such a short amount of time because I try. I was on Shark Tank in May 2016, The View in February 2015, and launched my collection on Carnival Cruise Lines and Sea World this year.
WHAT DO YOU STILL NEED HELP WITH FOR YOUR IDEA? HOW CAN WE SUPPORT YOU?
Branding and exposure is the hardest part of what I do and I just want to try and grow that.
WHAT ADVICE DO YOU HAVE FOR YOUNGER GIRLS THAT HAVE AN IDEA THEY WANT TO MAKE HAPPEN?
First of all, don't slow down! If you think too long about an idea someone else will have already done it. Then when you have an idea, find a perfect name that you love and that is easy for people to say (I made a mistake there but we did re-brand each collection to be catchy). Then lastly, buy the domain to that name so it makes it real for you and others. You are serious and will grow from there. Domains are just $10 and right now I have probably 50 of future ideas I want to work on.
WHAT IS YOUR FAVORITE QUOTE OR MANTRA?
"But what if I fail? Oh but darling what if you fly!" I take the meaning to be that you only fail when you don't try.
If you know a girl with a story like Shelby's, nominate her to be our next featured Idea Girl!