Meet Piper, the 22-year-old graduate of Bryn Mawr College that is working to change the way that we see food. She took her passions for travel, food, and photography and created her own company that combines all three. Read on to find out more.
DESCRIBE THE IDEA OR PROJECT YOU ARE WORKING ON.
Human Seeds of Change is a content creation startup that captures the human histories behind food products to better connect consumers to the people and passion behind global production. Through modern, millennial-driven storytelling, our creative team travels the globe to uncover the origin stories, family legacy, and cultural tradition of food producers. We then develop engaging video and photo content that is social-media-ready and curated for a millennial foodies audience. From seed to fork, our goal is to celebrate the human narratives behind our food to not only celebrate the positive practices of food companies but to also create a more informed millennial consumer.
HOW DID YOU COME UP WITH YOUR IDEA?
By age 22, I have been fortunate to have traveled my way across 15 different countries, learning more about the beautiful intricacies of food. During one of my first solo trips abroad, I spent two months in Bolivia to learn more about how the quinoa industry was impacting the lives of rural farmers for my undergraduate thesis— it was really a life-changing trip! Oftentimes, I conducted my interviews with the smallholder quinoa farmers in their homes over lunch or dinner. Through food, I was able to open up an intimate window of conversation and story sharing with these food producers to talk about their livelihoods, struggles and dreams.
After this trip, I became fascinated with the origin stories of food, trying to learn as much as possible about the people behind my everyday meals. Especially when I started traveling abroad more frequently, I began asking waiters, merchants and locals more about the local food culture. I realized that when I know who my food comes from, the food actually tastes better! That is why I launched Human Seeds of Change- because in today’s modern age of globalization, we rarely share that human connection to the people behind our food. In fact, by the time food gets to our plate it has been touched by thousands of human hands whose stories go unrecognized.
We want to help bridge that gap by creating social-media-ready content for food companies that celebrates the people and passion behind their products. Essentially, we travel abroad, meet the farmers and producers, and capture their origin stories, cultural traditions and family legacy through photography and video. From seed to fork, we’re pushing for better transparency in the food system so that consumers can better connect to their producers and have a more authentic eating experience.
WHAT CHALLENGES HAVE YOU FACED SO FAR AND HOW HAVE YOU OVERCOME THEM? HOW CAN WE SUPPORT YOU IN THIS?
Right now, I have been concentrating on building our executive team and mentor community while also strengthening the relationship we have within the millennial foodie community. We’re learning how to master different content creation on various social media platforms so that we can understand the best ways to connect and engage the digital millennial foodie community. Although it’s been challenging to keep up to date with new innovations in social media, our team has been working hard to explore new possibilities and ask experts within our network for help.
WHAT ARE SOME GOOD THINGS THAT HAVE HAPPENED SINCE YOU STARTED YOUR IDEA?
I’ve received an outpouring of support and excitement from people around the world wanting to get involved in our work because they believe in our mission! There is a plethora of foodies around the world that really care about food storytelling and knowing not just where our food comes from but who it comes from. These individuals have been offering us their wide variety of skill sets, like data analytics, video production, social media management and graphic design. I’m so excited and fueled by their enthusiasm that i’ve been trying to find ways to better incorporate them into Human Seeds of Change’s development.
WHAT DO YOU STILL NEED HELP WITH FOR YOUR IDEA? HOW CAN WE SUPPORT YOU?
Right now, Human Seeds of Change is working hard to grow its following and engagement across our social media platforms. We’d love to improve our social media presence, so go give us a follow!
WHAT IS YOUR FAVORITE QUOTE OR MANTRA?
“Success is stumbling from failure to failure with no less enthusiasm.” - Winston Churchill
WHAT ADVICE DO YOU HAVE FOR YOUNG GIRLS THAT WANT TO MAKE THEIR IDEAS HAPPEN?
There will never be any serious obstacles stopping you from achieving your dreams. You may worry that you don’t have enough time, money, experience nor resources to accomplish your goal; however, you can determine your own success by how you manage the resources you already have! Let determination drive you past those hurdles.
WHAT ARE SOME OF YOUR FAVORITE HOBBIES?
Photography, food and travel have always been serious hobbies of mine. If you glance at my personal social media feeds (especially my Instagram and Snapchat) you can definitely tell I’m obsessed with the three! I also love a good storytelling session, which has strongly influenced how I document and discuss my foodie travel experiences.
I also love attending leadership and social impact summits; they are also great opportunities to pick up new skills, get inspired and meet other like-minded change-makers! The most recent i’ve attended were the Global Engagement Summit at Northwestern University and the StartingBloc Institute in Los Angeles, California.
If you know a girl with a story like Piper's, nominate her to be our next featured Idea Girl!